6 Ways to Improve Your Website Engagement
With the dawn of the digital age and as the gradual domination of the tech-savvy generation over the norms of the online retail framework, the best way for your business to stay afloat in this never-ending virtual competition is engaging audiences with a well-structured website. It cannot be stressed enough, but an appealing web page makes the most conversion. It also pays to know that there are still several factors that can greatly help increase customer engagement on websites.
What is User Engagement?
User engagement or website engagement refers to how well the overall structure of your site keeps pace with visitors’ standards in terms of the time it takes for a customer to interact with your site, product, and services.
Providing a diverse set of touchpoints enables your pages to gain higher engagements. With higher engagement, the more you increase conversions, retain existing customers, and ultimately, gain higher customer loyalty.
What Are the Most Effective Ways to Increase User Engagement on Your Website?
Starting a business — especially from scratch always leaves us with the question “How can I increase user engagement on my website?”. Thankfully, there are several fool-proof ways to improve user engagement, which can help you kick-start a conversion-driving business in no time. That said, below is a breakdown of actionable ways on how to increase engagement on websites.
1. Focus On Page Load Time
Having a fast-loading website sets a positive first impression on customers. Remember, customers are impatient. When they notice that a website loads slowly, they tend to exit their browser tabs and find a website that loads faster.
That is why it is important that your website should be able to load almost instantly for visitors to stay and continuously engage with all your content. If you are working with Google Analytics, the Site Speed heading provides suggestions on how to reduce your page loading time. A fast-loading website is key for more engagements, which is why, if there is still more room for speed improvement, take time to focus on it.
2. Build An Easy-To-Navigate Website
Your website should always be able to provide on-the-go solutions for your customers. They should be able to find what they are searching for in two to three clicks. If your website’s interface is confusing for customers, the higher the chances of them leaving your website, therefore, reducing your engagement.
The best course of action for this is to collaborate and brainstorm with your website designers on how to pull off an easy-to-navigate and organized website interface. You can also start by simplifying your call-to-action buttons.
Pro tip: Consider adding a search bar for faster and easier browsing.
3. Let Your Menu Take The Center Stage
Too much clutter means there is too much confusion, and too much confusion leads to higher bounce rates. It is essential to declutter any unnecessary elements on your web pages. If you want to engage users on your website, be sure that your calls-to-action (CTAs) are easy to find. Whether it is a subscription form or a free trial button, your CTA should be straightforward and recognizable with corresponding commanding languages towards conversion.
Use lots of white (or black) spaces in between content to make the image of your website more sleek and well-coordinated to the viewers’ eyes. Use readable font styles and colors for the finishing touch. But remember not to overdo your website revamping as well. Make it a point to deliver the message that your brand wants to convey. This simple tidying plays a significant role in increasing site engagement.
4. Optimize Your Website To Be Mobile-Friendly
Aside from restructuring your website to exhibit a sleeker interface, being mobile-friendly should be on par to increase user engagement on your website.
Once a user opens your website using their mobile phones, they must easily find what they are searching for. Always take note that all the valuable call-to-action buttons and content pop up when they access your website through their phones.
If you are having a hard time knowing whether your website is mobile-friendly or not across different devices, you can use several testing tools available on the internet right now such as Google’s Mobile-Friendly Test. As an added benefit, this tool enables you to know various ways on how to improve your site’s mobile-friendliness.
5. Maintain Engagement Momentum With Related Content
Another notable way to engage users on websites is by displaying related content on each page. This helps your website to keep audiences to browse other elements on your website. It is best to redesign and reorganize your website layout by posting relevant content at the bottom of the page to keep your visitors engaged from page to page.
It is typically done manually, but there are several WordPress plugins that can help expedite the process such as Contextual Related Posts, Jetpack, or YARPP. These plugins automate snippet placing at the end of every content which is either posted as a thumbnail or text.
6. Add a Live Chat Widget
Just like any other brick-and-mortar store, a proven effective strategy is to set a positive impression on customers. This can be done by providing immediate assistance or support to customers the moment they set foot in the store. A live chat widget works in the same way.
Incorporating live chat technologies into your website’s interface is one of the best ways on how to engage users on websites as it provides fast and concise answers and solutions to customers whenever they run into some issues or problems in real-time. Live chat can be powered either by a human operator or a chatbot (artificial intelligence). Both enable websites to reach a broader range of target clients while providing 24/7 useful solutions and assistance without requiring your business to hire additional manpower.
On the other hand, your widget should not be too intrusive. Try to create a subtle yet still noticeable design for it. The design should be striking but not too harsh on the eyes. Consider adding the name of the representative (if there are any) to make it look more authentic and reliable.
Website Engagement Made Easier
The internet’’s current setup no longer entertains ideas of “instant success”. In order for you to outwit your competitors, you must be one with your target market. There may be tons of available marketing strategies ready to gear your business to face a diverse demographic, but user engagement should be on the top of your list. When prospective customers land on your website, you want them to make a connection with your brand, interact with your website elements, and ultimately, ask about your services.
Although this article has defined user engagement, there is a deeper meaning behind its significance. To use its maximum potential, it is vital to have in-depth knowledge of the ways on how to boost this crucial component to gain more leads and conversion that you could use as a foundation for the future.
Out of all the methods mentioned in this article, live chat plays a vital role in propelling your website to a higher rate of user engagement. A simple widget is a game-changer. Don’t know where to start?
LiveChatFairies provide reliable live chat solutions with an easy-to-use dashboard and widget that suits all your page’s requirements. LiveChatFairies’ operators ensure that your site visitors are being addressed with maximum efficiency with 24/7 chat support availability. Learn more about how live chat enables your business to stay on top with the big dogs of the industry.